There are so many challenges to designing a brochure but also so many opportunities to be creative and stand out from the sea of brochure designs. Almost every business has a brochure (or should) and that greatest challenges is probably the challenge to stand out from the crowd of brochures.
I have to say that designing brochures is not the most exciting thing for me. I love a challenge but it just seems less than exciting to design a brochure but they are such a great staple marketing need for every business. It is exciting when you can get creative with the folds or cut outs in the design but not everyone’s budget can allow for that kind of added printing expense. Here is where the challenge begins.
When designing a brochure you have to balance the visual layout with the “information” content. When people are thumbing through a brochure you have to be mindful of where the information is and how the eye flows across the page. Think about leading them with the graphics to each important point you want to bring out about your business.
Using color is important. Don’t be afraid to use large images that bleed over across panels. This will bring the whole design together across the brochure and encourage people to continue reading throughout the information. Also remember to pull out information and make it special. One of the ways to do this might be a “block quote”. You want to think of creative ways to pull out key points you want people to see that might draw them in to read more in the brochure.