Maybe it’s because I know everything inside my mind. #nofilter
Trying to design for yourself and brand your own logo is much harder than designing for someone else. You would think it would be easy, who knows me better than me right? But that is the problem I really know me. All of me, all the things I like, which contradicts each other sometimes. When designing and branding for someone else I am able to see the traits that stick out. What makes them…..them. When I try to turn it around on me there is no filter to see just what stands out. Anyone else feel the same.
So let me share with you some tricks I used to help me design for myself.
<1> Do something.
So often we wait and wait until it is “right” before we actually do something. It is ok to change your mind and redo it later. Knowing that it is changeable in your mind before you start gives a sense of freedom to just do whatever comes and let it evolve. You have to start somewhere or you’ll never get anywhere. (that’s quotable…I probably heard/read that somewhere)
<2> People around you.
The ones best to be able to see what makes you stand out are those that are around you day to day. Ask the people around you how they would describe you. What they would say stands out when they think about you. Ask them “If you were to describe the type of person I am to a stranger what would you say?” Use the words they use to help you pinpoint the look and style that best represents you.
Look at the things you pin on boards that are just about you. (Not design or client boards because chances are they will be to varied) Look at it and ask yourself does this say “me”? If yes then think for a moment what about it says “you”. Is it the colors? The textures? Fonts? Layout? If you have someone in your life that you know would know you and be able to find images that display “who you are” you could have them pin images on a secret pin board to help you see what others see. I had my cousin pin any image she saw on Pinterest that made her think of me and it really helped me see (in the images) the common thread throughout the images.
Again, ask the people around you to give you the adjectives that would best describe your personality. This is always a good one for me. I use this trick with clients because I find the adjectives really help me see a good picture of the look and feel a person is going for. Hearing the adjectives that people tell you might be just what you need to really put your finger on the look and feel that best suits you.
<5> The Process
Trust the design process. Go through the Design Process just like you would if you were creating a brand for someone else and take all of the above tips to help you guide through. Don’t overthink it. Just go for it.
Comment below and let me know your tips and tricks for designing for yourself? Have you ever tried designing for your own brand? How did you feel during the process? Let me know in the comments below.
Also comment with anything that you would like me to write about. If you have any specific questions about design or otherwise comment below and let me know (that rhymed 🙂 hehe)