Designing your Personal Brand
This can be overwhelming. Where do we even begin with branding for ourselves there is just so much we can do. Right!?!?!?!?
Creating a personal brand can be hard, I know!
It is so much easier to think for someone else and design for someone else when you can see the limitation you aren’t stuck inside their brain. Well we have to sometimes step out of the vast creativity in our brain and pretend that we are our own client.
“Pretend you are your own client.”
When we are designing for ourself we have to rely on the process we have created and just work the process and trust that in the end we will come out with something.
In the video above I break it down in to 5 simple tips to help you get started in designing your own brand.
Here they are, 5 Tips to Design your Personal Brand
Just Get Started
So often we just sit in “analysis paralysis”. We have to escape that by just doing something. Even if it is TERRIBLE. No one has to see the first draft but at some point there needs to be a first draft before you can have a final draft. Everyone starts somewhere and if the start was perfect then there would be no reason for a finish would there? Don’t be afraid to start. Know that as soon as you do you are that much closer to the finish.
Ask Your Friends
Ask your friends to describe you to them. The best question is, “If you were to describe me to a stranger how would you describe me? What words would you use.” BE CAREFUL. Pick people that are close to you, love you and will be kind and gentle. You are looking for adjectives and for an overall feel of the brand you are trying to create. Ask the people that know you the best to describe you. It will be like looking in a branding mirror. Listen to the words the use and the “feeling” you get. What colors and shapes connect to those feelings as you hear them describe you. This should give you a good gauge to creating a brand.
This is obviously something we all use, if you don’t then you should. When creating your personal brand you can use Pinterest to show you the overall look that you associate with. Pin things that you like that resonate with you. Then ask your best friend or whoever you know would know you the best to go on a shared (private) board and pin ANY pictures they find that makes them think of you. This could be ANYTHING….you should start to see a theme and it might shed some light on things that are unique to you and your branding. You might even see an overall color scheme pop out in the board.
I use this method a lot when working with clients and creating their brands. It is a great way to give a feel to the brand and the user experience. Put yourself in your client/Audience shoes and think about the adjectives that describe the feeling you want them to have when they log on to your website, buy and use your products….Adjectives will paint a picture of the feel you will want your branding to have. Adjectives are “feeling” words and a lot of designing a brand is taking your company or yourself and making graphic representations of the feeling you want your company to exude. Write down these adjectives and then read them over and think about the colors, shapes, textures you think of when you read them.
Follow the Process.
Create and repeat. You are not stuck to the first design you come up with. When you launch your design you can ALWAYS expand on it. Coke and Pepsi have changed so many times over the years. Don’t feel stuck to the very first design and creation you come up with. Know that you can always expand and create more and better. But, you can’t expand on something that isn’t there in the first place. So when designing your personal brand it is important to throw insecurities and fear out the window and just create and repeat!
I hope these tips were helpful to get you thinking about creating your personal brand.
If you have tips also please COMMENT BELOW…..I would love to hear them and I am sure others would as well.
Thanks for reading and watching…
Until next time!